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4 Reasons to Participate in Social Media

The internet has opened up a new world of opportunities for business communication. Why not use new internet social media such as Twitter and Facebook to enlarge your network, create new relationships, make new connections, recruit new talent, and enlarge your world?
Not convinced to try social media for marketing? Here’s some reasons to try:

1. Social media sites develop social connections that can be more fun for your customers and your employees than more professionally oriented sites. Social media sites connect your employees and customers on a personal level, making your customers feel more involved and connected with your products or services. This personal level of connection is also useful for your employees, making them feel a part of a business family and increasing ease of contact.

2. Social media is used most by young people. Looking for fresh talent? Sites such as Facebook are increasingly used by college aged professionals looking to make new business contacts and put their talents to use. Social media sites can be a great place to recruit new talent into your business. Social media is also a great way for your employees to keep in touch with each other, and you with them.

3. Social media sites provide a space for interaction between the users of your products and services and you, the company who provides them. Customers often want to participate in a conversation with you about their needs. Why pass up the opportunity to connect with your customers and better understand how you can help them? It is much easier for many customers to leave a comment on a Facebook page or a blog than to send in a postal letter to a company about their wants and needs. Give them the space to contact you freely. Social media also builds a community of businesses and customers, allowing for this free flow of information about how your products and services can better meet their needs.

4. Studies have proven that social media marketing really works! The recent Cone Business in Social Media Study shows that “93% of Americans believe that a company should have a presence on social media sites and 85% believe that these companies should use these services to interact with consumers.” According to the study, 60% of Americans regularly interact with companies on a social media site. Of the study responders,  43% of consumers say that companies should use social networks to solve their problems, and 41% of consumers believe that companies should use social media to get feedback on their products and services.

Social media sites also present the face of your company to the public. Make your company seem more desirable by using these hot new internet tools.