5 Benefits of A Great Social Media Campaign
•The branding implications are amazing. Social media sites give you and other businesses the opportunity to really show exactly what sort of knowledge, commitment and consideration you have for your target audience. In addition to that, because there is that social factor, those who have benefited from your services or products can further express their satisfaction in a way that brings testimonials without having to ask for them.
•That customer interaction is a vital marketing tool, and one that is self sustaining to a point. You get to know your target audience better, but also, you can answer any questions they may have in real time, and this can be a wonderful way to take your customer service a step further without the overhead. The feedback you can get for whatever it is you do- be that supplying a product or a service, is definitely invaluable. It doubles in value when others are able to see how well you respond to the questions, concerns or even complaints of those who are interacting before them.
•This is an incredibly visible means of marketing. Most people prefer that which they recognize or know- using sites like Twitter, Facebook, or even Myspace can do just that. If you aren’t looking to get your finger on each and every internet pulse- you may want to consider that at least with Facebook and Twitter- the demographics are just slightly different and choose accordingly. Twitter is a older crowd- the largest slice being in the thirty five to forty four year age range. While it’s true that age range is less prolific on Facebook, current trends are indicating an upward climb towards better variety in demographics.
•Search engines love social media, now. This is very important- if someone is already interested in the services or products that you provide, they may be looking to find out who is their best bet. As with almost anything- it’s the person or business who provides the greatest level of information about why they can do what they do better, how they will do it, and showcasing those who are also interested as well as those who’ve already benefited is a big boost.
•It really is not all that complex. Though you will have to commit to spending some time not only building your social media profiles and followings, and you’ll have to also continue to foster and maintain those relationships with your target audience, customers and clients- all of this is done in a fairly straight forward way. Meaning, the most technical aspects of it are filling out the forms for your account, profile, and uploading photos. It’s really that simple. Once you learn what sort of content or link bait works for each of your profiles, it becomes about just maintaining a good relationship with those you’re reaching out to. Simple analysis of your numbers in regards to each method you try will show you which work best and usually- given that social aspect, why.