"Command & Control" is the strategy that every major corporation lived by before search engines and social media. Media advertising was louder than an individual, complaining consumer, so companies didn’t need to listen to individual complaints unless it was affecting their ability to sell to new customers--which it wasn’t. Now it does. Command & Control is only effective if a company's target market cannot connect directly amongst itself and have a conversation. Online reviews and social media have made it way too easy to get third party information about any business. Thus Command & Control’s core model falls apart.
Getting someone to purchase something from your company’s website or getting them to take action and fill out your request for consultation form requires a visitor to makes dozens of subtle and subliminal decisions. Many phenomenal books have been written
While at the Blueglass SEO convention in Tampa this past Monday and Tuesday [Twitter #BGTPA], one of the sessions involved the meteoric rise of two of the most popular blogs in the internet marketing space. The personalities of the blogs
Doing infographic design can be a simple process or a painfully complex process as shown by our designer Sean. The information on board is one of our most complex projects yet. Without giving away to many secrets. The project leverages
We run into a lot of different scenario's when we are dealing with our many different clients at InBusiness, Inc. The one that this white paper is going to tackle is a common problem that many businesses deal with, tracking