Bing Bang For Your Buck
I tend to focus on Google, but it’s certainly not the only search engine on the block, and Bing’s showing signs of growth. As a matter of fact, back in September, Nielsen reported that Bing is growing faster than any other search engine. And, according to a statement released by MSN:
“Bing website ranking is completely automated. The Bing ranking algorithm analyzes factors such as webpage content, the number and quality of websites that link to your webpages, and the relevance of your website’s content to keywords. The algorithm is complex and is never human-mediated. You can’t pay to boost your website’s relevance ranking. However, Bing does offer advertising options for website owners.”
But this does not mean that you cannot optimize- it is actually great news for anyone looking to perhaps boost their rankings with Bing.
So, thinking about Bing and a less competitive search engine optimization venue, it seems like working on your SEO for Bing’s a great idea. One of the benefits of Bing is that they have always seemed to really focus on making it easier for webmasters to optimize. This is a good thing, because it means that when you’re comparing the two- you may be able to rank higher with Bing, faster than you would if you simply focused on Google. Working on a plan for optimization for Bing is a good idea, and because their standards aren’t all that dissimilar to Google’s, it can help. Bing’s a bit more relaxed, so if you’re just dipping your toe into SEO- especially if you’re doing it yourself, give it a try. Here are a few things to know about Bing, before you get started.
Bing is highly, highly title centric- they do in fact place a great deal more relevance on titling than Google has ever done. If you’re working on keywords, think about putting the best ones in your title tags- and make sure you’re doing so on each page of your site. Bing’s also quite text focused, and the amount of text you put on each page matters. Pages that have more than a few hundred words seem to rank higher, so, be sure that your pages contain great content. Also, consider older domains. If your site’s already been around a while, great- if not, you can always purchase an older domain so that you can optimize fully for Bing. As to links, Bing’s pretty big about back links. The search engine places fairly high importance on back links coming from relevant sites, and is not as strict as Google is about out bound links.
Speaking of how easy Bing has made it for web masters, you may want to have a look at Bing’s Webmaster Center blog. (http://www.bing.com/community/blogs/webmaster/archive/2009/09/03/search-engine-optimization-for-bing.aspx)
Here, they offer tons of tips specifically geared towards those optimizing for Bing. Also, if you want to keep track of exactly what is going on with the search engine, and how you can improve your optimization for it- they offer an RSS feed. That is a pretty handy tool when you’re working on your campaign with them.