"Command & Control" is the strategy that every major corporation lived by before search engines and social media. Media advertising was louder than an individual, complaining consumer, so companies didn’t need to listen to individual complaints unless it was affecting their ability to sell to new customers--which it wasn’t. Now it does. Command & Control is only effective if a company's target market cannot connect directly amongst itself and have a conversation. Online reviews and social media have made it way too easy to get third party information about any business. Thus Command & Control’s core model falls apart.
Getting someone to purchase something from your company’s website or getting them to take action and fill out your request for consultation form requires a visitor to makes dozens of subtle and subliminal decisions. Many phenomenal books have been written
Working in a variety of team-based environments has afforded me the opportunity to work with a variety of different types of personalities at the work place. I am constantly observing the different types of attitudes, dissecting their motives, and trying
Image via CrunchBase Jason Fried, the co founder of Basecamp and writer of one of my favorite books "Rework" spoke at Tedx on why work doesn't happen at work. The video is about 15 minutes and is both hilarious and informative
When it comes to productivity we usually look into improving what we already do and not what we should stop doing. The focus should be on saving time during the work day and use the extra time as a means