Gone are the days when you had to pay websites to advertise your brand, or worse, stand in really long queues to book yourself an ad of your company or brand on the local newspaper. We now live in the age of free advertising. The internet is an open market where you get to advertise, buy and sell. Social media advertising has gained momentum and with almost quarter of the planet hooked with social networking, you are bound to be noticed. Advances in niche targeting and segmentation have increased the potence of social advertising to an excess of $10 Billion by 2013.
The online marketing tactics list is so long and rich, that you find it quite frustrating continuously implementing these strategies and still having no good results. Certainly every marketer wants a top place in Google’s search results page- but for that you need to invest a lot of money, be able to choose the best search engine optimization team and of course continuously innovating because competition never sleeps. If you want to give up this heavy fight and go on a battlefield that is less crowded but much more efficient, than it is time for social local search tactics. 300 207
Getting someone to purchase something from your company’s website or getting them to take action and fill out your request for consultation form requires a visitor to makes dozens of subtle and subliminal decisions. Many phenomenal books have been written
Today a chiropractic client of mine asked several questions about what the point of SEO was in their local market besides trying to get ranked for "Orlando Chiropractor" and other prominent terms. Somehow I gave him an answer that I have never provided, but I could literally see the "ah hah!" moment in their eyes when I gave them the explanation and the context in which it was to be used.
We created this infographic on the 12 most common types of grass in the united states used in landscaping as a way of creating value to launch the landscaping blog of one of our clients Ground Source Landscaping -> Orlandolandscapingquotes.com.
To be honest, Google has made so many changes to the Google Local and maps results in recent months that I am not even sure off the top of my head what the correct name is for the system.
Like so many others, many of my great ideas are not in fact mine, but are the brain child of another brilliant internet marketing expert. I just read an excellent post over at SEOmoz.org about Conversion Rate Optimization and how
We talked a little bit about UserVoice before, a great tool that allows you to set up discussion forums on your site, track and manage feedback and allow users to not just submit suggestions but to vote on the suggestions