Marketing Strategy

Social Media AdvertisingGone are the days when you had to pay websites to advertise your brand, or worse, stand in really long queues to book yourself an ad of your company or brand on the local newspaper. We now live in the age of free advertising. The internet is an open market where you get to advertise, buy and sell. Social media advertising has gained momentum and with almost quarter of the planet hooked with social networking, you are bound to be noticed. Advances in niche targeting and segmentation have increased the potence of social advertising to an excess of $10 Billion by 2013.

Big Media"Command & Control" is the strategy that every major corporation lived by before search engines and social media. Media advertising was louder than an individual, complaining consumer, so companies didn’t need to listen to individual complaints unless it was affecting their ability to sell to new customers--which it wasn’t. Now it does. Command & Control is only effective if a company's target market cannot connect directly amongst itself and have a conversation. Online reviews and social media have made it way too easy to get third party information about any business. Thus Command & Control’s core model falls apart.