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Deciphering Google's Starter Guide: Part Three

I won’t go over the whole thing, but this is the third blog on Google’s Starter Guide to SEO, and in this section we will go over improving URL Structure.

Url structure is defined as basically, the way you set up not only your website URL, but the pages throughout- and you want to make sure that it is as useful as possible to the user doing searches. As I went into in the first blog on this, you have to make it short, but descriptive. I gave the example of www.jacksonsmith.com vs www.jacksonsmithdefense.com- however, this goes into it a little bit more deeply. Using hyphens as opposed to underscores is generally for the best. For instance, take your site a step further and make it easier for the Google or other search bot to pick up on. Voila, we have www.jacksonsmith-defense.com.

The Starter Guide goes into this further, explaining how in creating more descriptive categories and file names for each document on your website can help both the search engine crawling but you to keep things neat and organized. Also, another added bonus is that it makes the URLs you have much easier to share- again, the guide explains that visitors aren’t going to want to share big, non descriptive URLs, but ones that are easier to remember. As well, this makes it easier to display in search results- say a user is searching for defense attorneys and our friend Jackson simply titled his website www.jacksonsmith.com, well, his site URL would not come up faster than someone who had “defense” in the title.

The next section of the Guide goes into why content is so important- their example is rare baseball cards. The owner of the site they cite, has an article about the top ten rarest baseball cards- and so, the url of that page reflects that and is more easily picked up on. Rather than www.jacksonsmith-defense.com/page3, it would be www.jacksonsmith-defense/duifacts, as I mentioned before. It’s relatively easy stuff to do, but often overlooked. There is also a warning here about turning your static URLs into dynamic ones- and this is something that you have to be very careful with, as it is easily messed up and can cause crawling issues with your site, decreasing traffic. The summary is: use words in your URLs that are relevant to your site’s content and structure, create a fairly simple directory structure, and provide only one URL to reach a given document.