Effective Viral Videos
There are a few key elements to creating a great video for your web site- whether you’re going to use them in your content, your articles, blogs or even just on the site itself, videos are an eye catching way of boosting your online presence. Studies have shown that videos are far more likely to get attention than text or photos, so, it’s good to put your best foot forward when making one.
Most of the best videos that I have seen were scripted. Though you may not follow the script to the letter, having a list of key points that you want to express can often be helpful. You do not want to look as though you are not sure of what you are saying, and walking yourself through this prior to taping is a very good thing to prevent that. Keep your information concise, clear, and very conversational- you don’t want to end up like the teacher on Ferris Bueller’s Day Off. You also don’t want to get so carried away with being entertaining that you forget the point- so, keep it at an opening, the body and an ending.
Be yourself. There’s no need to put on a false front here. Just be confident in what you wish to say- and as I said, having it scripted and run through will definitely help that. Keep your video very fresh, genuine and sincere and you will receive a much better response to it. When you close the video, be sure that you have some sort of effective call to action, such as a call for information, or email. It’s always good to also edit in a text version of the call to action- but not needed, you can add that below the posting of the video itself. The reason you’d want it on the screen, would be that when the video is shared, such as via Youtube, then the contact information is right there on the screen.
Mind your tech. The best thing to set up a good video is to make sure that you have great lighting, never shoot up against a window unless the outside light is optimal, and avoid being underneath a light as it will wash out pale features and create hollows or shadows under the eyes. Basically, keep the lighting fairly natural and warm, and try to shoot against a dark background so that the camera is focused on your face. Make sure that your face is framed appropriately- keep your head close to the top of the frame, and get a good shoulders to head sort of shot. When you set up the sound, never use the one that is on the camera, instead, get a wireless lapel mic. These are usually professionally more impressive, and also not very expensive.