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Free Promotion for Small Businesses

If your small business is struggling to find ways to promote itself, get links, rank in search engines, and drive traffic to traffic to your websites, you are not alone.  Most small businesses have limited budgets, which of course makes the task much more difficult.  For you small businesses out there, here are some tips you can use to promote your business online for … free.

Create an account with Google Local.  Enter all of your company’s information such as name, address, phone number and website.  You will need to verify the information with a postcard or a telephone call.  Within a few weeks you will get a map listing for your company name, industry, and town.

We all know that coupons are a great way to bring new customers around to your business as well as remind old customers of your services.  Google has a free coupon tool that puts your coupon on relevant local searches.

Google base is a part of Google’s “one box service.”  Google uses it to give the most appropriate response form different data sources.  If you are selling products you can upload feeds automatically into Google Base, and oftentimes you will get preferential placement.  You can also upload your business or special event.

Create an account with Yahoo Local, which is a directory organized by category and geographic location.  You can get a basic listing for free.  Then people searching for your business or industry can find your listing.

Get reviews for your Yahoo Local listings by asking your friends, family and good customers.  The businesses with the higher ratings will get preferential listings.
The yellowpages.com site offers a few levels of listings and the most basic is free.  With their strong brand name recognition you can’t go wrong getting a listing set up there.
Press Releases when your business is doing something newsworthy are always good for business.  If your business is planning something you can submit a free press release at PRLeap.com, but be sure to read their tips so as to get the attention your press release deserves.

Does your website have a blog yet?  You should think of adding one if you haven’t yet.  Websites like Technorati and mybloglog can help you gain exposure,visitors, readers and subscribers to your blog.

It doesn’t get much easier than trying free advertising.  Go to BOTW.org and sign up for a free 60 day advertising listing.

Create a Lens at Squidoo.  Squidoo has a nice, easy to use interface that allows you to inform your visitors.  You can talk about your business specifically or the services and products you can provide.

Join LinkedIn and get connected with people you know and make connections with people you haven’t yet been introduced to.  There’s a new questions and answers section, try to participate there and be genuinely helpful.  Generate leads through your own goodwill.
Always remember to add your URL to all of your outgoing email signatures.  Add your company’s mission statement, or even a catchy anecdote that will help people understand what it is you do.  Change it often to keep people’s attention.

Take advantage of article distribution services like EzineArticles and Isnare, to spread your message and approach.  Use them to bring leads to your site by offering “free gifts” such as ebooks or PDFs that they can download after entering their contact information.