Get Your Twitter On
There are a few ways to get yourself up there in the Twitter rankings. If you haven’t gotten a Twitter account yet, you may want to consider a few things. First off, the success of marketing in Twitter has become such a big thing that there are actually books of success stories out there. Naturally, these are sold by marketers, as well, but there are a few facts to the Twitter phenomenon that do hold true and do make it a pretty easily used marketing tool. The Pew Internet & American Life Project released some statistics back in the fall that were a real eye opener, even for those of us who already understand the value and potential of the medium. Nineteen percent of all internet users, use Twitter, the statistics show, and thirty three percent of those people are ages eighteen to twenty nine- that’s a fairly significant demographic. So, I thought I would go into a few of the key ways that you can “optimize” Twitter for better ranking.
First off, Twitter in tandem with a blog is a great idea. You can get a WordPress plug in through Twitter Tools, and the plug in will pull your latest Tweets to your blog. You can either have them directly in your blog, or sort of a running sidebar. You can also link back to your blog, your web site or any number of things using Twitter, so it can be used to tie your web presence together in a better way.
Secondly, let your CEO do the talking. It is widely agreed throughout the search engine optimization world that CEO Tweeting is where it is at, and people are really responding to that in a big way. Make sure that the Tweets aren’t spammy, and that if there are conversations started, they are responded to, even if it is just to say “thanks”.
Once or Twice Daily is probably enough. Do not over do it. Just make sure that the posts you make are relevant- and you should be fine with it. So often, people post things that absolutely do not really make any difference, however, if you stick to relevant information, you can create Tweets that people respond to. Many people who have spoken from the user side of Twitter, that is, the greater audience of consumers have said that informative posts are best, no selling, just information.
Follow people, and interact. This is a big factor. For everyone that you follow, they, too are following others, and so on and so forth. It can add up very quickly to a great deal of exposure the more interactive you make it. Making sure that you are following, commenting, and replying is key- the whole point of social media networking is- well, it’s social. So, while with Twitter, like most other social media networking sites, you don’t have to pay anything, you do need to invest some time.