Google AdWords Basics
When you’re using Adwords, you will begin by setting up your account. Google Adwords asks if you have a web page, and if you don’t usually, there are instructions on helping you to create one. The Starter Edition begins by asking you this like so:
• I have a web page.
• I don’t have a web page, help me create one.
It will then ask you some questions about your business, such as where you are located, how many and what kinds of payments you take, a short description of the business itself, what your hours are, and a number of other things to help better flesh out your needs. Then, it will go into a menu of basic layouts where you can upload your company photo, or your logos. If you want to, at this point, your location is then displayed on Google Maps, and this is included in the page itself. A rather quick, very simple process, this is usually straight forward and user friendly.
You will then go on to your next section which is where you create your ad, the text parts of it, anyway, put in your keywords, and you’ll be asked about your monthly budget. This is where it can be a little bit tricky because the keyword tool is a little hard to find- however, it does suggest keywords based on a list they have, or you can put a specified URL in to have a list made for you. If you know a bit about keywords, and about ad creation, you can at this point also search out your competition to see what kind of keywords they are using. Google usually offers useful suggestions of keywords and it is all very simple- so, basically you click, and add- either one at a time, or a few at once. The entire process has become incredibly easy to understand and with the new set up, removed the bidding process.
Once you’ve done your budget, you create your account by providing your credit card information, and this also validates it- that’s it, you’re finished.
There are a few tips to using The Starter Edition that are helpful:
•This edition offers tutorials. Use them, if you aren’t familiar with PPC ad campaigns. They are very clear, easy to understand and can help a great deal. Once you have a better handle on things, you can then upgrade, and if you’ve gone through all of these tutorials, have a better understanding for what you need to do.
•If you’re feeling at a loss for keywords, you can either use the synonym tool, or, if you already have a web site with a bit of content on it, you can key in your URL to find the keywords you need. I recommend after you’ve done this, though, to go ahead and use the synonym tool, anyway.
•Using the keyword tool, you can also finely tune your target audience using negative keywords- you can either make it a very broad thing, so that anyone searching out anything remotely related to your keywords finds you, or you can exclude those negative keywords for a sharper focus.