Google Caffeine: Quite Awesome

Are you getting excited about the release of Google Caffeine? Probably not, but if you’re into search engine optimization and as passionate about it as I am? You may be. This newer, faster, just out and out better version of the search engine has people whispering in the virtual hallways, wondering just what it is all about. I’ve been reading notes from beta testers and getting really antsy to have a look for myself. According to the news on the market, Google Caffeine is going to be an overhaul of what is to most, an already pretty awesome product. However, I thought I would pop up some of the things that are being said about it so far, so you can maybe see what all the fuss is about here.

First, back in August, Ben Parr takes it for a test drive with Google Caffeine: A Detailed Test of the New Google. He decided to test it not only against the existing Google, but also against Bing.
The first area they tested was speed, Google Caffeine, even in pre-beta release was twice as fast as Google already is. Against Bing, however, there was no comparison as Bing doesn’t reveal how fast the search indexes the results. The new Google Caffeine also beat out the old on accuracy, but they fared about the same on temporal relevancy. The shocker on this one came in index size- Bing won, Caffeine second, Old Google third. November 10th came along and Benn Parr once again updates us with New Version of Google Search Is Launching Soon . He points out that the splash page no longer takes you to the tester sandbox, but instead, leaves you with this:

“Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given. ”

Others are already hailing it as a great boon for the use of social media for marketing, and others still yet are saying that studies are showing that most websites aren’t optimized to make the best use of it, yet- and many more still offer suggestions and tips as to how to get ready.

As for me? I am feeling pretty good about Caffeine, and I do think that this is going to be something that is fun and really useful to watch unfold- both for users and for webmasters as well.