Google Local Business Center Becomes Google Pages
Not too long ago, Google Local Business center changed and became Google Places.”Google has decided to change the name of what was called the “Google Local Business Center” to “Google Places.” The rationale, according to the press release, is to better connect Google Place Pages with the place where local business information is claimed, entered and enhanced:
Why? Millions of people use Google every day to find places in the real world, and we want to better connect Place Pages – the way that businesses are being found today – with the tool that enables business owners to manage their presence on Google.”
Some are saying this was just a name change, but I do not think that was the case at all- this already powerful tool for local marketing has become even better with the addition of a couple of tweaks that really bring every thing together.
Check out the video:
It seems to me as though Google is really honing in on the local aspects of their game, and this is a good thing. It has never been a better time to work on your marketing plan involving Google Places, formerly known as Google Local Business. Even the name breathes confidence in local business- and in recent times, doing business locally has become more and more important. With more people patronizing locally rather than going outward for their products and services, having a good marketing plan involving this sort of thing is vital to the survival of your business. So, whether it is Google Local Business or Google Places- having this on your side and in your marketing arsenal is going to be even more important as time goes on.
How this works, is it all ties in with mobile marketing- more and more use their mobile devices to seek out those things they want and need. So, being as Google is the powerhouse of searches and continues to make more strides towards getting even better- you find that the offerings for local become even broader spectrum. Currently there is even a test going on to showcase the insides of businesses via the search engine giant and their Google Places offering. These test cities are Chicago, San Diego, Seattle, Boulder, San Francisco but they are currently only testing the feature in San Jose and Houston. This used to be known as Enhanced Listing but is now “getting a tag for”.
Also in the press release was some important information about the statistics of Google currently.
Almost 2 million listings have been claimed in the United States, there are currently fifty million Google Places pages already in use, approximately twenty percent of all searches run on the engine are related to location, and the Google Places pages are viewed millions of times a day- just to name a few. As the search giant continues to grow and focus on local business you can bet there has never been a better time to get your local on and market to those who looking for products and services…where you are.