Great Viral Marketing Campaign

Kimbo Slice vs. Caterpillar

This is a great social marketing piece by Norton. Not only is it entertaining, but it also has aspects of user interactivity through a choose-your-own-adventure feel. At the bottom they also provide tools to easily share it with others. Good stuff Norton. I could not find any numbers on the total amount of views for this campaign, however, the video has been viewed 188,000+ times on since the beginning of September.