How Not To SEO
It has been a while since I’ve done a ‘how not to’ guide. I decided that since I’ve been focusing a little bit on the basics, that I’d take it back a bit. Here, I am going to go into a few things that, if you’re finding you can nod and say that you agree with the list- you may be making some common search engine optimization mistakes.
•Tagging? What’s that? Many people don’t tag their pages properly with the keywords that are needed. Lost of webmaster have this problem and if you have seen any web site where the company name is only located within the title tags- you have seen this as a problem. The words that usually accompany the top left hand of the browser is where you find these little tags, and if you aren’t even tagging those with the keywords- you may have a problem. This is what is going to tell the people who are looking at your site, very quickly what it is all about. If you’re looking to rank higher in the search engine, but you don’t have appropriate keyword tagging, you’re missing out a bit.
•Why is THAT keyword optimized? Using overly generic keywords may cause what could have been a good search engine optimization campaign to come to a screetching halt. General terms are good- in moderation. If you’re competition is being more specific, then you’re going to have to be also to keep up. This is one of the many, many reasons why keyword research prior to putting together your search engine optimization plan is incredibly important and has to be a big part of the overall picture. Keeping a great balance in your keywords covers a much broader range.
•Link love is lost on you. If you are not working on link building, you are also not fully utilizing the tools right there, ready at your disposal. Yes, it takes time to build relationships and network with other professionals, especially in regards to online marketing. However, spending a little time each week, at the very least, just working towards link building will help you get the higher rankings you want. There are a number of common strategies for doing this, and if you do your homework, you should be able to make things work so that everyone’s benefiting and getting more exposure.
•Content? Isn’t the stuff I have on my site enough? If your content is minimal, or outdated, you’re really going to find that your search engine optimization campaign doesn’t go very far. If you’re wanting to keep your site indexed and crawled regularly, updating frequently is key. However, also, not having new, fresh content makes for a bad impression- the internet is the information superhighway, they used to say: if you’re a professional, but display no professional knowledge in a marketing venue where your competition is- you’re falling short. Having fully optimized content, that is regularly updated is a powerful one two punch, both hitting the search engine spiders and the user for an over all better way of keeping up with the ranking, and your competition.