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Is it Time To Redesign?

You may already be thinking about your New Year’s Resolutions, as far as your business is concerned- have you been contemplating vamping up that outdated website? I can tell that some of you are already saying that you just did it this year- but the truth is, a fully optimized web site is almost a continual work in progress and most who work with site design or even search engine optimization aren’t afraid to say so. I’d like to go into a few things now, some things to consider as you begin to work on tweaking and changing up- or even completely redoing your business’ website for the new year.

Before you begin a relaunch or even an initial launch of your website, there are a few things to consider- and going ahead and making sure you’re doing your search engine optimization right in tandem with this will save you a great deal of time and energy. First, think about your resources- both internal and external and then think about how you are going to really mark the success of your on line marketing campaign. When you’re thinking about your content management system, or CMS, or even making structural changes to your site itself- you need to contemplate your search engine optimization efforts as well and integrate them into this. Done cleanly and simply you will find this makes a wealth of difference in your search engine rankings, your back links and your ROI conversions also.

Go ahead and consider your target audience and do your keyword research before you begin to map out your site and search engine optimization goals- this will help you to have a bigger overall picture, from which you can then sort of hone in on exactly what it is you need to focus on, rather than loading it up with details that are unneeded and may cause a slower traffic boost. Get your advertising, public relations and your marketing on board and make sure that they are all working together on this so that you aren’t missing a thing- and you can come up with a very effective, very easily executed search engine optimization and site launch or relaunch that comes out of the gate really ready to win.

Working with each and every template on your website is the best thing you can do. As you redo or begin with each design, make sure that you are integrating your optimization efforts into each of the following areas: meta keywords and descriptions, body copy, heading and title tags, alt attributes, and then, consider bringing on board some great content, videos and enhance your accessibility, perhaps with buttons for your social media networking sites, such as Twitter and Facebook for an added user friendliness and a potential for greater viral marketing implications a little on down the line. Just a few simple additions to these areas of your website design and you will be well on your way to having a fully functional search engine optimization program.