Meanwhile, At The Computer History Museum
As I mentioned, the launch of real time search was also announced and further detailed at the Computer History Museum in Mountain View, California. They also, however, had Vic Gundotra, Vice President of Engineering outline a bit of the importance of mobile marketing. If you head on over to The Official Google Mobile Blog, you will find the post recapping what he had to say.
One of the really interesting things mentioned in this is Google Goggles. This is a mobile phone application which you can use to take a picture of something and search it. So, if you’re out and about and you don’t know what a place is called or you don’t have any real “word” clue to use, there you go. This has absolutely no bearing on marketing, in a direct sense, but again- search engine wars benefit all of us in SEM, and this is one incredibly useful benefit for Team Google.
Here’s the video from the post, to further outline Google Goggles:
I have said before, I do enjoy talking about the innovations that each of the search engine comes out with, to sort of see just what they are doing to up the stakes in the search engine wars. A quick jump over to the Bing Official Blog has me wondering what they are cooking up but not revealing yet. I did mention that they were holding a few contests, but the last webmaster announcement was about the IIS SEO Toolkit 1.0. This seems to be very useful, but can it stack up to Google Goggles, really?
As to the mobile marketing implications of that Google Blog, the best part is at the beginning- where it goes into how Moore’s Law has a big impact on mobile phones and how this is an area of vastly under tapped potential. Okay, Vic didn’t say that, but he did bullet point the fact that mobile phones are getting more powerful, less expensive, connected to the internet pretty much from anywhere, and that they can get information from anywhere. It’s a good thing to consider- when users are using their phones to search, are they finding you or your competition?