More Tips For Better Blogging
As I mentioned before, blogging can be a fairly casual sort of communication with your target audience. This does not mean, however, that you need to let your guard down and be anything less than professional. Making sure that your blog is still grammatically correct, and spelled properly, is important, and what you write about, equally so. If you are careful to ensure that your blog is sharp, but more in the vein of being witty or clever, but also, reflecting your business and the reputation you wish to convey, your blog can be a great tool.
In order to do that, you will want to be able to follow some other blogs that are in line with your own business. Industry blogs work well for this, surf around and find the blogs of others in your field, commenting and interacting. If you develop some good relationships via networking this way, it really helps- because when you comment on others’ blogs, they tend to return the favor as long as you aren’t leaving spam links behind with cut and paste responses. Make sure that your comments are relevant, genuine and thought out. You really don’t need to be sort of hounding people for links or putting them in where they aren’t all that appropriate, but one of the great things about being new to the blogging world is- people love to give advice. If you post to someone’s blog because it is similar to one you have posted, asking for constructive critiques, you can not only get some needed pointers and advice, but you can drive a little traffic your way in doing so.
You need to also pay attention to who visits your blog and what they say. You can do this via just paying attention to the comments you receive, but also, using tools like Google Analytics can help this out a great deal. This will tell you also what pages they visit most, and that can help you to sort of craft things in a similar way so that you are continuing to appeal to that audience. Another good thing to do is openly encourage discussion. Offer incentives for discussions like how to guides or question and answer sections. Make sure that you are openly engaging your audience to discuss matter relevant to your business. As you do this, you can also use polls- this is one of the most powerful ways to not only encourage discussion, but also to gain insights into what it is that appeals to your audience most.
Understanding that your blog may not be an overnight success will help, too. It’s fairly easy to get caught up in the vast amounts of people who are excited about the medium- it’s a very good way to obtain the needed content for updating your site, appeal to your audiences, and to better communicate, yes, but it can be a slow moving one. It takes a little more time than more traditional forms and if you are continuing to post regularly and keep up with things- you’ll begin to see progress.