Press Releases and where to distribute them online

Once you have written a stellar press release the next step is to distribute the release to media outlets.  A large portion of this should be done offline to local media outlets such as television, radio, and newspapers.  You should aim to distribute at National level media outlets that are specific to your industry.

Another option that should not be overlooked is the online media outlets.  This can be accomplished by submitting your press release to several distribution services to maximize your efforts and impact.  The list below consists of a mixture of free options and paid services, both of which are worth looking into.

Paid Options:
1.Business Wire- Business Wire is a paid service that offers varying formatting and distribution service options.
2.Express Press Release- Express Press Release is a paid service that distributes your press releases to state-specific sites, industry-specific sites, blogs and a PR forum.
3.PR Leap- PR Leap is a paid service that distributes to the major search engines, websites and newswire providers.
4.PR Newswire- PR Newswire is another paid service that submits your release to many different places including newsrooms, financial portals, websites, social media networks, bloggers, and search engines. A paid service that provides distribution to online news sites and blogs.
6.PRWeb- Another paid service that distributes your release to many sites, the benefit here is that you can track and analyze the results of your campaign.
7.SBWire- A paid service that lets you target geographical and industry specific categories.  They also have an RSS feed that releases to many third party sites.

Sites that offer Free Services This site offers both free and paid services including distribution outlets, visibility and tracking services.
2.24-7 Press Release- This site offers both free and paid services with multiple formatting and distribution options.
3.i-Newswire- A totally free service that allows you to submit a single release each week to their global audience.
4.Media Syndicate- Perfect for small to medium sized businesses, this service focuses on those sized businesses’ press release distribution
5.PR Urgent News- Another site that offers both free and paid services.  It allows up to three live links, targeted keywords, and a thumbnail image with each release. Free and paid service that allows a full company profile in addition to distributing your press release.
7.PRLog- A totally free service that allows you to include HTML links in the press release body, created a .pdf version of your release and allows submission to specific categories.
8.The Open Press- Another good free and paid option that distributes press releases to multiple websites, blogs and RSS feeds.

It is not recommended that you submit your release to each of these sites.  Instead browse through them and pick out one or two that best fit your needs.  Pay careful attention to the formatting requirements of each site and track your results carefully to find the best option for your business.