Public Relations for Start Ups
When a company is newly formed, and still in start up, often, the budgets are a bit on the tight side. Being able to work out your marketing and advertising on a limited budget may be a bit of a difficulty, but it doesn’t have to be. However, understanding that utilizing your start up budget effectively is a lot like a first impression- that is, you don’t get a second chance to make a first one, may help you to understand the importance of not putting the cart before the horse. Often, though, too much focus is put on that advertising- and less on public relations. This is a common mistake, but the truth is, to shift your focus from ads to really gaining the trust of your target audience can be of a great benefit.
You begin with this, whether it is offline or online, by knowing your market. Careful analytical data is needed. Do your home work and gain a better insight into your target audience, because this will allow you to know what mediums you should be working with. It doesn’t really matter how big or small the niche is, or what product or service you provide, beginning with a scrutinizing look into what makes your market move- that is, the needs, wants, opinions and the demographics of your target audience, will enable you to craft your strategies around what will best appeal. Once you do that, though, you’re going to have to take this information and figure out the benefits of your service or the products you sell on the market you’re reaching out to.
With the economy doing the dip, it’s best to approach this from the universal appeal: how much money can your product or service save some one in the long run? It really does not matter much what it is you do, if it can help someone to overcome that hurdle, it will appeal. Once you’ve got that, from there, you have to be sure that you do something to distinguish yourself from the competition, stand out a bit, and if you’re in a smaller niche this may be easy- but if you’re in an industry that has fierce competition- this may be an area you want to take your time to consider your approach.
Once you have these things in place, you have to do just a little bit more digging- figure out what sorts of reading, what media your audience is looking at. Who are they listening to the most? What seems to be a popular outlet for the opinions that they have? There are a number of questions you can ask about this, and as you look, you will find that your target market probably has some specific preferences. Those are great things to use, and this information is definitely valuable. I am pretty focused on analytics- and there’s a good reason. If you go into your marketing plans knowing what your target audience wants, then it is a much easier and more direct path to giving them just that.