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Restaurant Marketing Ideas: Getting More reviews

Few restaurants have fully grasped the importance of cultivating a system for increasing the number of positive reviews a restaurant receives on third party review websites such as Google Places or Urban Spoon. The trouble with that is that it can bring in an enormous amount of business. Word of mouth marketing leaves the biggest impression on prospective restaurant customers out of all types of marketing. If your restaurant does not have a system in place for getting those precious referrals by the dozens and hundreds, it needs to immediately.

They key to getting more reviews for your restaurant from happy customers is by systematically eliminating all the reasons why people do not leave reviews in the first place. By having a concrete process in place, your restaurant can easily dominate its local market place in all of the important business driving review websites.  This process should address the following issues:

  • Lack of awareness by restaurant patrons that the restaurant would like them to leave a review
  • Identification by restaurant staff of extremely satisfied customers to request a review
  • Defining the perfect target audience for requesting reviews (tech savvy, smart phone wielding, food and wine enthusiasts)
  • How to incentivize action on the part of the restaurant patron
  • How to incentivize (or penalize) lack of review generation from wait staff
  • Educating the restaurant on how positive reviews can benefit them directly
  • Allow them to leave a review while at the restaurant if possible, or leaving a takeaway to remind them later on

When done properly, a properly implemented strategy can sky rocket the number of reviews generated, and can result in wait staff being requested by name on a regular occasion. Your customers have stronger vested interest in your restaurant because they have put their name on the line by saying it is good. They will often times want to prove they are right and bring friends back with them. Actually writing a review solidifies this fact in their heads.

There are additional reasons why this is so important. Many of the review websites give more visibility to higher rated restaurants and restaurants with more ratings. In Google Local Listings, businesses with more reviews have a much higher chance of showing up for business generating terms. On other review sites, being more visible means that the people that use these sites (People Who Review Restaurants) will also visit your restaurant and leave a review. Investing in this type of marketing begins a never ending circle of more business.

Below is an example of a simple yet incredibly effective system that any restaurant can implement to improve online visibility and get a huge increase in traffic without spending a dime on marketing.

Create a manual to educate wait staff on the importance of reviews, how to identify people to request reviews from, and how to request a review properly. Let the wait staff know that for every positive review that is left with your name on it they will be given $5 in dining credit in addition to any discount they may receive as an employee. You may also wish to have a contest each month and give the winning server a $100 gift card.

An example of a scripted review request:

Have you enjoyed everything this evening? Excellent, I noticed you have an iphone. Would you be interested in receiving a complimentary cocktail in return for leaving a review of you experience with us this evening on any one of these review websites while we are fixing your drink? (Label which require an account and which do not). If they say yes the server would then say “Would you mind mentioning that {Your Servers Name} was you server this evening in you review? It helps us take pride in the level of service that we provide.

The above script has everything that you would need to motivate both the server, and the restaurant patron to take action. The server has identified that they are using an Iphone which means they have the capability to leave a review immediately. The server has the ability to incentivize the patron to leave the review, as well as incentivize the server. The odds are that when someone reads reviews about the restaurant and they say “ask for Antonio he was great”, the server will have the ability to have a packed seating even when the restaurant is not full.

If You Would Like To Book A Professional Consultation To See How InBusiness Can Improve Your Restaurants Marketing Contact Us Today At 321-281-8353 or Email Us At restaurant@inbis.us

Marketing Your Restaurant Using Reviews

Few restaurants have fully grasped the importance of cultivating a system for increasing the number of positive reviews a restaurant receives on third party review websites such as Google Places or Urban Spoon. The trouble with that is that it can bring in an enormous amount of business. Word of mouth marketing leaves the biggest impression on prospective restaurant customers out of all types of marketing. If your restaurant does not have a system in place for getting those precious referrals by the dozens and hundreds, it needs to immediately.

They key to getting more reviews for your restaurant from happy customers is by systematically eliminating all the reasons why people do not leave reviews in the first place. By having a concrete process in place, your restaurant can easily dominate its local market place in all of the important business driving review websites. This process should address the following issues:

· Lack of awareness by restaurant patrons that the restaurant would like them to leave a review

· Identification by restaurant staff of extremely satisfied customers to request a review

· Defining the perfect target audience for requesting reviews (tech savvy, smart phone wielding, food and wine enthusiasts)

· How to incentivize action on the part of the restaurant patron

· How to incentivize (or penalize) lack of review generation from wait staff

· Educating the restaurant on how positive reviews can benefit them directly

· Allow them to leave a review while at the restaurant if possible, or leaving a takeaway to remind them later on

When done properly, a properly implemented strategy can sky rocket the number of reviews generated, and can result in wait staff being requested by name on a regular occasion. Your customers have stronger vested interest in your restaurant because they have put their name on the line by saying it is good. They will often times want to prove they are right and bring friends back with them. Actually writing a review solidifies this fact in their heads.

There are additional reasons why this is so important. Many of the review websites give more visibility to higher rated restaurants and restaurants with more ratings. In Google Local Listings, businesses with more reviews have a much higher chance of showing up for business generating terms. On other review sites, being more visible means that the people that use these sites (People Who Review Restaurants) will also visit your restaurant and leave a review. Investing in this type of marketing begins a never ending circle of more business.

Below is an example of a simple yet incredibly effective system that any restaurant can implement to improve online visibility and get a huge increase in traffic without spending a dime on marketing.

Create a manual to educate wait staff on the importance of reviews, how to identify people to request reviews from, and how to request a review properly. Let the wait staff know that for every positive review that is left with your name on it they will be given $5 in dining credit in addition to any discount they may receive as an employee. You may also wish to have a contest each month and give the winning server a $100 gift card.

An example of a scripted review request:

Have you enjoyed everything this evening? Excellent, I noticed you have an iphone. Would you be interested in receiving a complimentary cocktail in return for leaving a review of you experience with us this evening on any one of these review websites while we are fixing your drink? (Label which require an account and which do not). If they say yes the server would then say “Would you mind mentioning that {Your Servers Name} was you server this evening in you review? It helps us take pride in the level of service that we provide.

The above script has everything that you would need to motivate both the server, and the restaurant patron to take action. The server has identified that they are using an Iphone which means they have the capability to leave a review immediately. The server has the ability to incentivize the patron to leave the review, as well as incentivize the server. The odds are that when someone reads reviews about the restaurant and they say “ask for Antonio he was great”, the server will have the ability to have a packed seating even when the restaurant is not full.

If You Would Like To Book A Professional Consultation To See How InBusiness Can Improve Your Restaurants Marketing Contact Us Today At 321-281-8353 or Email Us At restaurant@inbis.us