Social Media Segmentation Inside of Google Analytics
If you think all clicks are the same when it comes to web traffic then you have lot of learning to do. Fortunately we have made the decision to gear most of our articles towards marketing executives. I am assuming if you are in this market your are most likely aware of the fact that there is little in common with various types of traffic and that clicks are not commodities. This advanced segmentation allow you to see the overall metrics of your social media traffic. This can allow you to compare values to your organic and paid traffic to see which initiatives warrant more effort.
I originally snagged this tutorial in print of SEOmoz.org but thought a video would help the cause.
- Segmenting Social Traffic in Google Analytics (seomoz.org)