Strategy

All marketing objectives should begin with a great strategy. A revamp of your internet marketing strategy puts your company at the beginning of an array of possible outcomes. The decisions made in the planning portion of designing a new website, picking target keyword phrases, or determining what percentage of a budget should go to different marketing mediums, will all have a significant impact on your business in the long term. To properly address these issues your company needs to work with a team that has a diverse experience in a variety of internet marketing niches so that they can recommend decisions are best for your business and not simply recommending what gives them a larger piece of your budget.

InBusiness, Inc. offers strategy development for all types of internet marketing initiatives. Below are some of our most prominent:

SEO campaign strategy development – Establishing competitive benchmarks, keyword research, expected traffic out comes, linkable asset evaluation, and analysis of how SEO friendly your company is are all parts of effective campaign strategy development. We know that your company needs more than a plan that talks about how SEO works in theory. InBusiness, Inc. delivers actionable plans that your business will be able to implement because we design our campaigns to take real world limitations into account.

Social media marketing – Social media is a buzz word these, but there are still very few companies that truly understand what its roll is in a marketing mix. Social media often works best when it is used as an amplifier for other activities or offerings at a company. InBusiness, Inc. can devise a plan to help define success (it is not in # of Facebook friends), track results, and implement innovative strategies that give your company the edge.

Reputation management – Negative reviews can destroy a company of any size in this day and age. Successful reputation management can not only prevent negative feedback, but improve sales. InBusiness, Inc. offers a variety of reputation management services that are designed for different budgets.

Email marketing & client touch campaigns – So few companies realize the value of reaching to current customers with a proper email marketing campaign.  It is a low cost, high impact solution that acts as a bucket to catch the leaking ROI from your sales cycle. Getting more out of your current customer relationships has never been easier.

Pay per click management – Google Adwords, Facebook, LinkedIn, Bing/Yahoo, and others all possess the ability to allow companies to go from zero to 60 in a short period of time. They allow for quick returns and scalable marketing budgets. Each has its own quarks, and each allows targeting in its own way. InBusiness, Inc. can help your company determine where their market is and how to most effectively reach them.

Online review plans – Local business, restaurants, hotels, service providers, and even online product providers are becoming increasingly dependent on positive online reviews from their customers. InBusiness, Inc. can help develop a custom tailored approach for your business using a combination of online and offline strategies to improve your review profiles and get more business.