Whether you're a brick-and-mortar business or an online entity, there's one strategy you need to get right, -- your web content. Without it, your efforts will end up dead in the water. Driving traffic to your site without the right content is like selling tickets to a bad cover band. The audience might show up, but they won't stay, --and they definitely won't be back for more. Incidentally, that's called "bounce rate" for websites. It's what happens when a visitor finds your site through a Google search, clicks over to your site, takes a 5 second sweep of your web presence and quickly exits. So, how do you stop this from happening? What components do you need to not only keep visitors on your site, but engage them, draw them deeper, and ultimately win them over to become raving fans and satisfied clients? I'm glad you asked. Turning web visitors into clients is not as difficult as you might think. Avoiding these 5 common content mistakes is your first step. Let's take a look:
"Command & Control" is the strategy that every major corporation lived by before search engines and social media. Media advertising was louder than an individual, complaining consumer, so companies didn’t need to listen to individual complaints unless it was affecting their ability to sell to new customers--which it wasn’t. Now it does. Command & Control is only effective if a company's target market cannot connect directly amongst itself and have a conversation. Online reviews and social media have made it way too easy to get third party information about any business. Thus Command & Control’s core model falls apart.
I have said many times in this blog that having great content is a vital part of any website, both for use in search engine optimization but because of the viral marketing implications as well as displaying your own knowledge