Gone are the days when you had to pay websites to advertise your brand, or worse, stand in really long queues to book yourself an ad of your company or brand on the local newspaper. We now live in the age of free advertising. The internet is an open market where you get to advertise, buy and sell. Social media advertising has gained momentum and with almost quarter of the planet hooked with social networking, you are bound to be noticed. Advances in niche targeting and segmentation have increased the potence of social advertising to an excess of $10 Billion by 2013.
"Command & Control" is the strategy that every major corporation lived by before search engines and social media. Media advertising was louder than an individual, complaining consumer, so companies didn’t need to listen to individual complaints unless it was affecting their ability to sell to new customers--which it wasn’t. Now it does. Command & Control is only effective if a company's target market cannot connect directly amongst itself and have a conversation. Online reviews and social media have made it way too easy to get third party information about any business. Thus Command & Control’s core model falls apart.
The online marketing tactics list is so long and rich, that you find it quite frustrating continuously implementing these strategies and still having no good results. Certainly every marketer wants a top place in Google’s search results page- but for that you need to invest a lot of money, be able to choose the best search engine optimization team and of course continuously innovating because competition never sleeps. If you want to give up this heavy fight and go on a battlefield that is less crowded but much more efficient, than it is time for social local search tactics. 300 207