"Command & Control" is the strategy that every major corporation lived by before search engines and social media. Media advertising was louder than an individual, complaining consumer, so companies didn’t need to listen to individual complaints unless it was affecting their ability to sell to new customers--which it wasn’t. Now it does. Command & Control is only effective if a company's target market cannot connect directly amongst itself and have a conversation. Online reviews and social media have made it way too easy to get third party information about any business. Thus Command & Control’s core model falls apart.
Getting someone to purchase something from your company’s website or getting them to take action and fill out your request for consultation form requires a visitor to makes dozens of subtle and subliminal decisions. Many phenomenal books have been written
If you own a small business that operates online, then you at least understand the need for search engine optimization, even if you don't understand the mechanics. You've probably started looking around online, trying to figure out just what this
Being an internet marketing company, we believe that access to the web is advantageous to any business, but according to a study put out by Rasmussen Reports on behalf of credit-card company Discover Financial Services, 46% of the small-business owners