"Command & Control" is the strategy that every major corporation lived by before search engines and social media. Media advertising was louder than an individual, complaining consumer, so companies didn’t need to listen to individual complaints unless it was affecting their ability to sell to new customers--which it wasn’t. Now it does. Command & Control is only effective if a company's target market cannot connect directly amongst itself and have a conversation. Online reviews and social media have made it way too easy to get third party information about any business. Thus Command & Control’s core model falls apart.
Getting someone to purchase something from your company’s website or getting them to take action and fill out your request for consultation form requires a visitor to makes dozens of subtle and subliminal decisions. Many phenomenal books have been written
Your Marketing Questions Answered All small business owners want their business to grow, but marketing can sometimes seem confusing and expensive. The best way to market your small business is to increase your customer base and then increase revenue and profit.
If you own a small business that operates online, then you at least understand the need for search engine optimization, even if you don't understand the mechanics. You've probably started looking around online, trying to figure out just what this