Gone are the days when you had to pay websites to advertise your brand, or worse, stand in really long queues to book yourself an ad of your company or brand on the local newspaper. We now live in the age of free advertising. The internet is an open market where you get to advertise, buy and sell. Social media advertising has gained momentum and with almost quarter of the planet hooked with social networking, you are bound to be noticed. Advances in niche targeting and segmentation have increased the potence of social advertising to an excess of $10 Billion by 2013.