Gone are the days when you had to pay websites to advertise your brand, or worse, stand in really long queues to book yourself an ad of your company or brand on the local newspaper. We now live in the age of free advertising. The internet is an open market where you get to advertise, buy and sell. Social media advertising has gained momentum and with almost quarter of the planet hooked with social networking, you are bound to be noticed. Advances in niche targeting and segmentation have increased the potence of social advertising to an excess of $10 Billion by 2013.
We talked a little bit about UserVoice before, a great tool that allows you to set up discussion forums on your site, track and manage feedback and allow users to not just submit suggestions but to vote on the suggestions
•The branding implications are amazing. Social media sites give you and other businesses the opportunity to really show exactly what sort of knowledge, commitment and consideration you have for your target audience. In addition to that, because there is that
A 2007 report from Hitwise, tells us that social networking IS the way to go when it comes to the younger demographic- toppling traditional e-mail marketing for this group. However, when marketing to an older croud, it still looks good. However,