The Process of SEO Marketing
Internet sales have become a mainstay of modern business. Whether you are a major retailer or a small business owner, chances are you have a website that you use to promote your business and sell your products or services. If your business is not online, you just cannot stay competitive.
However, it isn’t enough to just be online. After all, site building programs have made it so that even those with remedial computer skills can throw together a website. Of course, if that is too much to handle then there are thousands of consulting firms and independent contractors eager to build a top-notch site for you.
All of that doesn’t mean much. Being online isn’t enough. Having a quality site isn’t enough.
Let me rephrase that. Having a solid website is extremely important. Nevertheless, it doesn’t matter how grand your website is, how many bells and whistles you’ve included, how much money you spent having it designed; none of that matters if nobody visits your site.
That is what makes SEO marketing so critical to online success. You have to market you website just as aggressively as you market your products and services. If you don’t… well, if you are lucky your site will fail. If you are unlucky your whole business will fail. Does SEO marketing sound important? You betcha.
The sudden understanding that your entire business might well hinge on whether or not your website is optimized for search engines can be scary. Don’t panic. Follow the 10 simple steps below and you’ll be well on your way to SEO Success.
Visibility is the name of the game. People have to know about your site before they can visit it. The most common way that a customer encounters a website is through a search engine search. However, most internet users will not look further than the first 2 or 3 pages. So, if you want to be seen and visited then you need to be on those pages. How do you do that?
First off, claim your niche. Pick strong, unique keywords. The more specific the better, but try to keep it just 2 to 3 word phrases.
How do you pick those keywords though? You research your little heart out. Research and marketing have always gone hand-in-hand. The internet is no different. Research what words users are searching for and research your competition.
Once you have your site set up with keyword rich, unique content, it’s time to get your site out there on the web. First, get a handful of quality sites to share links with your site. This will tell search engine bots (called spiders) that your site is important.
Now you can have your site indexed by all the major search engines. This will make it easier for search engine spiders to crawl your site. You are now well on your way to having a strong SEO marketing plan in place for you business.