Web Marketing Strategy for Attorneys: Success Tools
You probably already know what you need to do to succeed as an attorney, but, when it comes to marketing your law firm or services online, do you find yourself a little confounded by the internet world and way of doing things? You are not alone. Many believe that throwing up a page is their stake in online marketing when this is simply not the case. There is a great deal more to know and to learn all the time about putting yourself out there on the world wide web.
Of course the first step would be to know what people are searching for online. Being able to craft your keywords around that particular line of thought in regard to your client base proves to be one way of also being able to seed your website, and your content that you provide on said website with keywords that bring your site, and thus your law firm up in the ranking of search engine listings. Think about the questions your clients ask you on a daily basis, now, imagine they were just searching for that answer on the web. Shake it up a bit, look around and see what you find- you’ll come up with keywords. Once you’ve done that, have a look at the sites that appear in the top of the list consistently, and you’ll probably find that they all have common threads.
Generally, a website that’s easily navigated, contains great keyword usage, and is user friendly is going to be at the top of the list, and a big part of your online marketing strategy needs to be getting yourself where that site is- so, pay attention. If your site does not look professional, is not proofed and filled with excellent content, advice, or even videos, you may get passed over in favor of someone who has it a bit more together. So, before you make your marketing strategy, have a look around and see what the competition is doing with their own internet presence. You’ll find your best information that way, in just seeing what is working for others, and adapting that with your own way of doing things.
Once you have done all the research, sit down and think about the sorts of mediums you can implement. Do you find that you have a pleasant speaking voice? Video blogs are extremely popular, and do more for most sites than simply text and graphics alone. Videos personalize the experience for the user and draw them in- creating your client base and fostering interest in everything else you may have to offer. Making sure that is only part of your overall plan of attack is key, balancing information with brevity and clear points is always a benefit. When you have intelligent, informative and entertaining articles or blogs to back that up, what you have is an overall online marketing strategy that will get your law firm noticed and by the prospective clients that you are hoping to serve.