What is Deep Submit?
For many, many out there in the first go at webmastering, or even in continued efforts in online marketing- they feel that the first, the home page is the ONLY page that has to be built up in a way that makes it easy for search engine spiders. This is not so, and tends to leave them lagging behind the competition. Understanding that you can sometimes double, even triple your traffic and then some by paying careful attention to what you are doing in your other pages can enable you to build a fully functional treat for search engine spiders, and one that looks professional while serving the side purpose of being easy to navigate.
One common mistake is to use the same meta and title tag for each and every page of your website- this is something that will trip up quite a few people when trying to make a site that is geared towards searching. Another is trying to pile all of your optimization on one page. In spreading it out and making your site deeper and much more informative in the process, you also make it more appealing to the viewer. Rather than cram all of your keywords on to one page, instead, spread them out a bit. There’s a very good reason for this, and I will get into that next.
When you pack all of your keywords on a single page the end result is that the search engine devalues the importance of those words. This means that you have a lower keyword relevancy score, and actually hurts your optimization rather than helping it. The best way to go about it is to choose roughly a dozen, related keywords per page and go from there. For each page, you can use different keywords, sort of branching out- think on your site like a tree, and the homepage is the trunk- there is your first set of keywords, and with each page, you get an entirely new set on every piece of content on the site. So, rather than hitting only a small target, you are able to hit a much larger one. Not everyone’s going to use the same keywords in searches, and in this way you can really get the hits you’re wanting by diversifying them.
Once you have all of this set up you can double check your keywords and their usage as well as their optimization potential. There are a number of tools both free and paid online that you can use for this that you may find most helpful. There are other tools and keyword finders around that can also help you to come up with the words that you need, if you feel a bit stuck at times. After that, you simply track your pages and keep an eye on what seems to be working the best for you and replicate that- continuing to do what works and improve upon that, rather than trying to improve upon things that simply were not working in the first place.