Will The Sale Make it Simple?
Ask.com is being bought out. Lagging way behind the more prominant search engines, the company hasn’t shown much sign of getting a boost anytime soon, so this makes sense. However, Barry Diller, CEO of Ask’s parent company IAC recently said of this, “We’ve been asked a lot whether we’re open to consolidating transactions in the area of search. The answer is yes and, it is unlikely that we would be the consolidator.” Considering IAC bought Ask.com in the first place for a paltry 1.9 billion in the first place, I’d say there’s some wheeling and dealing still yet to be done, there.
But what does this mean for Search consolidation, which is already moving forward rather strongly this year?
If you’re utilizing SEO, this is great news. (As you can see, if you aren’t, you should be- this is one of the best and most fastest growing ways of enhancing not only your offline marketing, but really pumping up your online efforts.)
If this merger happens, this means that search engine spiders have less ground to cover, less content and linkage to sift through- meaning, more exposure for businesses that are working with search engine optimization in their online marketing campaigns.
The problem is this- recently, there were talks about Microsoft possibly purchasing Yahoo- this was the originally cited reason that most thought that they would not buy Ask.com. However, they backed out- leaving them with a little pocket money (Don’t we all wish we had 50 billion laying around?) which might make the offer for Ask a little more tempting. Microsoft CEO Steve Balmer released the statement that: “We continue to believe that our proposed acquisition made sense for Microsoft, Yahoo! and the market as a whole. Our goal in pursuing a combination with Yahoo! was to provide greater choice and innovation in the marketplace and create real value for our respective stockholders and employees. Despite our best efforts, including raising our bid by roughly $5 billion, Yahoo! has not moved toward accepting our offer. After careful consideration, we believe the economics demanded by Yahoo! do not make sense for us, and it is in the best interests of Microsoft stockholders, employees and other stakeholders to withdraw our proposal.”
So, the next question is, does the Ask.com deal make sense to Microsoft? I guess we’ll see.
Google has absolutely no need to purchase the search engine, so, this aspect hasn’t been anylized a great deal just yet. Once this all breaks down, though, it can mean a great deal for the popularity of using SEO for online marketing campaigns and can mean a more simple and direct search result. Should be an interesting thing to see here what develops and