WordPress Blogging Tips
The guys at WordPress weren’t messing around when they designed their software. It’s pretty clear that they had a firm understanding of search engine optimization and made it so that it was very accessible. However, if you feel like your WordPress based blog is not quite getting all the traffic it could be, here are a few tips to help you get your blog just a bit more in line with you campaign.
Make sure that the theme of your blog actually goes along with the W3C standards. Wait- what are those? That is a really, really long explanation which I can sum up rather easily- as far as a theme goes, you want one that is very accessible. The more accessible it is, the more favorably you’ll see your blog picked up with search engines. When you’re working with that theme, also consider the placement of your content- this is all going to have to be within the structure of the site, but you have some control. Keep your content code fairly close to your opening tag. (That would be the <body> tag.)
On the subject of that content, you have to make sure that your titles and categories use headings- this will tell the searches that they’re a bit more important than the text around them. You can find a little bit about the technical aspects of doing this here. (http://wordpress.org/extend/plugins/override-post-title-with-first-content-heading/)
As you know, the easier it is for your pages to be crawled, the quicker your pages get indexed. There’s a great plug in for that- Google Sitemaps. This helps you to have an XML sitemap for your WordPress blog. It’s also supported by yahoo, Bing, Ask, and of course, Google.
Another great thing that you can check out, is the WordPress Optimization Cheat Sheet. You can find this here: (http://codex.wordpress.org/WordPress_Optimization/Cheat_Sheet)
And lastly, it all comes down to content again. A blog, like any other sort of site, requires frequent updating- not only because of the search engines, but blog readers like to see that things are routinely updated. So, adding new content in a consistent way is smart on both ends. You can still go ahead and put a couple of keywords in each blog, while still making it flow and be easier for people to read. Some people advise that you sort of stockpile blog posts, that is- perhaps think about your particular niche and if there are some things that you feel are pretty routinely asked about, blog about them ahead of time. Compile a batch of blogs that are all about the basics of whatever industry you happen to be in, the history of it, and so forth- this is a good thing to have on hand, and if there’s nothing really new going on, you have something to update with. This is also very good for those working with more do it yourself sorts of SEO campaigns because if you’re also running your company- you may not always have time to sit down and jot out a blog about current events. I’d still recommend doing so, but if you’ve got a day or two where you just don’t have time, it’s taken care of.