Writing Content that Stands Out: Articles
This will be the last blog on writing content that stands out for now, and probably the most important to pay attention to for businesses in a field that involves some higher level of expertise. Being able to answer some of the more common questions about your practice, your business or your industry that people have both helps you to show that you do have that solid knowledge, but also can enable you to work with keywords and boost your search engine optimization at the same time.
Think of your articles as a sort of essay- a paper, that you are writing. You’re wanting to express a point, or explain a system, product or way of doing things, so you have to be very clear about this. First, think about what it is you want to say pretty deeply, perhaps draft a rough outline. Say you’re writing about how to make the perfect cup of coffee, for example. You begin with a title, just as you would anything else- but rather than say, “How To Make a Cup Of Coffee” instead, try “Secrets to the Best Cup of Coffee”. Something eye catching and bold, that differentiates your content articles from others, is the idea.
After that, still going with the coffee example, you might bring in a short, introductory paragraph outlining very briefly what it is you are explaining. From there, you can in this instance, employ a bullet point list (Using alt+7 on your number pad)
And so on and so forth. If you aren’t writing about how to make a cup of coffee- and chances are good you won’t be, at this point, you would make an secondary paragraph, sort of expanding on the topic, just a bit more. Flesh it out a little and include definitions if you need to, and make sure that it is written in an informative but slightly entertaining way, if possible.
You can generally use humor in your content articles, and a slightly more informal style of writing, but you need to be very careful about it. For instance, if you are writing an article about a very serious subject, often times, informal language is inappropriate and certainly humor is, also. If it is not such a serious topic, there’s nothing wrong with throwing a little wit and humor in there so long as you do keep it clean and inoffensive- and erring on the side of caution is always best.
Another facet of writing your content, be that blogs, articles or anything- is that you have to maintain a real balance with your keywords. Yes, you want the search engine spiders to pick it up, but if they list it what good does it do you if nobody really wants to read it? Any of the content analysis tools you find aren’t going to tell you if it looks good to another person- so have a look at it and make sure you’re not repeating the same phrase to an extreme degree.