Writing Content that Stands Out: Press Release Secrets
If you take a moment right now to flip on over to Google, and key in a term, any term, really involving any sort of business, and click the “news” tab, you will find press releases. More often than not, these show at the top of the ‘news’ search links- if you don’t think it’s a press release, scroll on down to the bottom of the piece and see, you’ll find contact information and that it was, in fact, written by the company the article was about. However, a press release comes across as being vital news- which sets it apart from other articles in this way and makes it seem like more important information.
All a press release is, really, is an informative piece that outlines some changes within your company or business, and talks about them in depth a little bit to inform the people of these things. You should begin with a title- now on a press release, it does not have to be as catchy as with other articles, blog posts or content. As a matter of fact, it needs to be a clear, concise representation of the key point of your press release. As I said- not necessarily a catchy title, but one that does draw attention in a simple way. Also, when formatting this, you want your headline to be bold, all proper nouns capitalized, the entire phrase in the present tense.
You begin your press release with the date and city it comes from or where the company is located, which ever is appropriate. From there, begin your press release with an expanded version of the title- again, covering the overall announcement and fleshing it out a little more in the next few sentences. Generally though, the idea is to keep your sentences compact, keep them short. Avoiding run on sentences and use the simplest language that the announcement allows. Be direct and clear about what you mean to say, and make sure the first paragraph is all about what it is you are announcing.
The basic outline for an effective press release answers a few questions, and you should write yours in a way that does this. You need to write about what the news is, exactly, and after that exactly why this is news. Once you have done that, you may talk about the things relevant to the news- the product, the people or whatever else matters in this, and this is where you put in your quotes and the like. After this, you express just why you’ve announced this and then your company or business’ information.
Writing great press releases does take a little time and patience, because you are essentially writing a non biased piece about something you do, in fact have a stake in. So, being clear and concise, informative and brief is essential and can produce much better results.